Management from local retail leaders Park Beach Plaza, Park Beach HomeBase and Palms Shopping, are taking a proactive approach to customer service standards through an ongoing association with ETC (Enterprise & Training Company Limited).
All three shopping centres provide retailers with regular detailed Mystery Shopping Audits conducted by ETC which rate, and score key disciplines in a retail environment such as store presentation and visual merchandising, staff presentation, friendliness, customer service, sales approach and product knowledge.
In addition to this there is a non scoring section which consists of a customer satisfaction survey.
"Management and retailers have embraced the customer service programme and with an overall shopping centre average of 89% and individual stores scoring 98% we are very confident that continuing to be proactive is the best approach in assisting our retailers," Park Beach Plaza Centre Manager, Lorenz Beckett said.
"As a shopping centre we take great pride in our overall presentation through service standards, cleanliness, garden maintenance and the varied mix of retailers," Mr Beckett said.
Palms Shopping is also leading the way when it comes to offering their customers the best possible shopping experience.
"We are very pleased with the improvements we have seen from the Mystery Shopping Audit as our retailers are constantly improving their results," Palms Shopping Centre Manager, Lynda Saunders said.
"Palms Shopping takes customers service standards very seriously and we are committed to our retailers ongoing professional development," Ms Saunders said.
Local provider of employment, training and business services, ETC, provides the Mystery Shopping Audits to all three shopping centres and is very well positioned to offer the business community ongoing support.
"Mystery Shopping is just one of many services we offer local businesses to improve their customer service standards," ETC's General Manager, Michael Close said.
"I applaud Palms Shopping, Park Beach Plaza and HomeBase for leading the way through their proactive approach to customer service standards as the Coffs Coast approaches the busiest time of the year for retail," Mr Close said.