Many small businesses are sole traders and have little or no online presence. Many still rely on word-of-mouth to generate new business leads. Many fear that embracing technology means they must have a website.
Whilst having a website does make your business easy to find and allows you to demonstrate what you offer to the market, there are a number of businesses in the region that have achieved success online without a website. The good news is that if you are a business owner and you don’t have a website, there are still a number of ways to increase your business profile by applying some simple online marketing techniques.
On 21 June, ETC Coffs Harbour is hosting a special workshop “Boost your Business – Online Marketing 101” designed to provide business operators with a set of tools which will help them to be found online.
The workshop is designed to provide an in-depth understanding of today’s trading environment and provide insight into how the traditional channels to market have changed. The digital revolution has caused a profound shift in consumer behaviour. It’s not just the younger generation that is driving this move. Evidence shows that the 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. For Facebook, this group has jumped 46% over the past 3-4 years, and Google+, 56%. Smartphones and tablets and just two of the devices that are helping to drive a new approach to doing business.
Ease the Fear
The workshop is designed to ease any anxiety that a business operator may be feeling about embracing technology for his or her business. It is designed to show them how easy it is to tap into externally run online platforms to grow their profile and generate new business leads. A number of these platforms for example Google My Business, Truelocal, Hotfrog, Linkedin, Facebook, Pinterest and Instagram are FREE. Other popular platforms may require a small registration fee or take a commission on sales.
In the workshop, business operators will learn:
- How the digital revolution is changing consumer behaviour
- Benefits of boosting your online profile (with or without a website)
- Popular online platforms eg directories, social media – many of which are FREE
- Clarity around your target market and your unique selling proposition
- Identifying the best channels for your business
- Practical steps to incorporating the learnings into your business
About the workshop presenters
The workshop will be facilitated by Robyn Simon, Bonnie Capell and Melissa Seelenmeyer all of whom are business advisors with ETC Coffs Harbour. Between them; Robyn, Melissa and Bonnie have significant experience working with small business across a range of sectors covering business planning, marketing, social media and cash flow.
Bonnie Capell is an experienced business advisor with ETC. Bonnie has been working in social media since it was invented! She has assisted many clients with developing their social media profiles on Facebook, Linked In and now, Instagram. With a wealth of experience in marketing and business development, plus a degree in Multimedia, Bonnie brings excellent insights into the use of social media for your business.
Robyn Simon recently joined the team at ETC as the Small Biz Connect Advisor. She has extensive experience working alongside businesses in the retail, hospitality, tourism and creative sectors and has developed marketing and promotional strategies to drive measurable results. Robyn has a good understanding of the digital revolution and how changing consumer behaviour is impacting on businesses.
Melissa has been with ETC since 2013, delivery specialist digital advisory services to small business owners and operators across the Mid North Coast. Advisory sessions and workshops have included diagnostic and planning services, mentoring and training in online marketing, e-marketing, social media and web based applications. Over the last fifteen years Melissa has provided a wide range of marketing services across diverse industries, and worked with various web based CMS systems and applications and advertising platforms such as Facebook and Google.
The workshop will also feature two guest speakers, who will discuss online marketing from an industry perspective and achieving success through marketing businesses online.
Cost & Enquiries
The cost of the workshop is $49 which will include a complimentary consultation with a Business Advisor who can assist the business operator with implementation of their plan.
If you have any enquiries about this workshop, please contact
- Bonnie Capell: 0417 224 319, firstname.lastname@example.org
- Robyn Simon: 0400 825 170, email@example.com