Incorporating innovation in your business

Innovation is described as the generation of fresh ideas, the ongoing development of products, services and processes that can lead to significant improvements in the way businesses operate.

Local mums Dawn Marchment and Jane Yates have taken an innovative approach to running their business The Deli Jar.

“We believe we can bring healthy, great tasting food to you at fast food speed and prices. We can help change the health of Australia,” Ms Marchment said.

“Our business moto is to change the world, we need to change the menu.”

This fast growing business now has 30 outlets selling their products with more on the horizon.

“We have employed part-time staff to help us with our growth,” Ms Yates said.

The duo plan to expand their business further so that their products are available for purchasing at locations where fresh food is rarely accessible, such as airport cafes and petrol stations.

“We’re extending our menu ready for winter. So we’ll be providing soups and wraps as well,” Ms Marchment said.

To find out more about this great new local business, check out their website: http://www.thedelijar.com.au/

The business has received support and advice from local ETC Small Biz Connect Advisor Marilyn Breen.

“They have taken the concept of fresh and made it into a simple buy and go product. Clever thinking and a commitment to design,” Ms Breen said.

Ms Breen shares her tips for being innovative in your business:

  • Create a culture of innovation in your business by encouraging ideas from your employees and consumers on a regular basis.
  • Research your market and your customers; find out what products or services they want and what they currently cannot get.
  • Study the market to spot existing trends and target any that can be exploited.
  • Review your existing processes to see if there is anything you could do better.

ETC has been helping people on the Mid North Coast for more than 25 years. Contact ETC if you want to get a job, learn new skills, recruit new staff or grow your business. Ph: (02) 6589 7300.

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