Run your business competition the right way

Many businesses offer gifts or prizes as a way of attracting new customers and rewarding existing customer loyalty. Offers such as competitions and loyalty schemes can be rewarding for both you and your customers. But such promotions must be run fairly.

There are laws governing special offers and competitions in NSW. The NSW Office of Liquor, Gaming and Racing is responsible for approving trade lotteries and games of chance. NSW Fair Trading also looks at competitions or offers where businesses have no intention of offering anything. This is an offence under the Australian Consumer Law (ACL).

To run a trade promotion lottery, that is a competition which promotes the sale of your goods or services and which offers a chance to win a prize, you will need to get a permit from NSW Office of Liquor, Gaming and Racing. Visit the NSW Office of Liquor, Gaming and Racing website at www.olgr.nsw.gov.au or contact them on 9995 0300 for fact sheets and permit applications.

There are a number of ways in which you can run a competition, social media being the most popular. Social Contests are a great way to increase engagement, reach, followers and leads. You can run social contests on a variety of platforms such as Facebook, Twitter, and your website – all while being mobile compatible. Having great contests ideas and examples is the easiest way to get started.

There are a variety of different types of social contests you can combine with your contest ideas: Facebook Sweepstakes, photo contests, vote contests, Pinterest contests, essay contests, photo caption contests, video contests.

If you are planning on running a promotion using these applications, you need to ensure your competition is running in accordance with their guidelines and rules.

To get some advice about running your competition, contact your local Small Biz Connect Consultant today on 1800 007 400.

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